Privacy and cookies policies
Last updated: 29/05/2024
This Privacy Policy describes how Krafted (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.krafted-tech.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Basic contact details including your name, address, phone number, email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
- Shopping information including the items you view or put in your cart
- Customer support information including the information you choose to include in any communications with us.
- Comments and enquiries as entered on the blog post and contact pages.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect through Cookies
We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.
How We Use Your Personal Information
- Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to you purchases, returns, exchanges or other transactions, to create, maintain and otherwise arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
- Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
- Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity.
- Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
Cookies
Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites. Specific information about the cookies we use is detailed below.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
Details of cookies being used
Google Analytics 4 cookies
Google Analytics is a system used by many websites to record anonymous information about who visits a website. We have the Google Analytics IP Anonymization function switched on as standard to mask IP addresses, you can read more about this here > https://support.google.com/analytics/answer/2763052?hl=en and here https://support.google.com/analytics/answer/6004245. We have the Google Analytics data retention setting set to 26 months. More information relating to Google Analytics and personal data can be found here – https://privacy.google.com/businesses/. Lastly, we don’t use Google Analytics Identifiers or User IDs to track users.
| Cookie Name | Duration | Purpose |
|---|---|---|
| _ga | 2 years | Used to distinguish users. |
| _ga_<container-id> | 2 years | Used to persist session state. |
Google uses the cookies as above. These cookies are used mainly to differentiate between first time visitors to a website and repeat visitors. They do not contain any personally identifiable information. You can find out more about how Google use cookies at http://www.google.com/intl/en/analytics/privacyoverview.html. You can also review Google’s Privacy Policy on analytics here http://www.google.com/analytics/learn/privacy.html. You can optout of Google Analytics on all sites by installing this browser plugin http://tools.google.com/dlpage/gaoptout.
hCaptcha
We use hCatcha on the website to help secure the website and reduce spam. You can read more about the cookies hCaptcha uses here.
| Cookie Name | Duration | Purpose |
|---|---|---|
| hmt_id | 30 days | Used for strictly necessary anonymous service-related statistics, and for other technical purposes like assisting in accessibility support |
|
INGRESSCOOKIE, __cfduid, __cflb, session, sessionid |
Varies; up to 30 days. | Used for strictly necessary technical purposes: load balancing, routing. |
|
hc_accessibility |
Varies; up to 30 days. | Used for strictly necessary technical purposes: enables Accessibility User use. |
Shopify cookies
The Krafted website shop is powered by Shopify. Shopify uses a range of cookies as outlined below to provide the functionality to enable you to purchase products from the website.
Cookies necessary for the functioning of the site as powered by Shopify
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin. | 2y |
| _customer_account_shop_sessions | Used in combination with the _secure_account_session_id cookie to track a user's session for new customer accounts | 30d |
| _secure_account_session_id | Used to track a user's session for new customer accounts | 30d |
| _secure_session_id | Used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected. | 24h |
| _shopify_country | For shops where pricing currency/country set from GeoIP, that cookie stores the country we've detected. This cookie helps avoid doing GeoIP lookups after the first request. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. | 1y |
| _cmp_a | Used for managing customer privacy settings. | 1d |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout. | 2w |
| cart_sig | A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| customer_account_locale | Used in connection with new customer accounts | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| discount_code | Used in connection with checkout. | session |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used to identify a user after they sign into a shop as a customer so they do not need to log in again. | 1y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 1 hour, 3w or 1y depending on value |
| shop_pay_accelerated | Used in connection with checkout. | 1y |
| storefront_digest | Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_session_lookup | Used in connection with checkout. | 3w |
| checkout_prefill | Used in connection with checkout. | 5m |
| checkout_queue_token | Used in connection with checkout. | 1y |
| checkout_queue_checkout_token | Used in connection with checkout. | 1y |
| checkout_worker_session | Used in connection with checkout. | 3d |
| checkout_session_token | Used in connection with checkout. | 3w |
| checkout_session_token_<<token>> | Used in connection with checkout. | 3w |
| cookietest | Used to ensure our systems are working correctly | 1m |
| order | Used in connection with order status page. | 3w |
| identity-state | Used in connection with customer authentication | 24h |
| identity-state-<<token>> | Used in connection with customer authentication | 24h |
| identity_customer_account_number | Used in connection with customer authentication | 12w |
| card_update_verification_id | Used in connection with checkout. | 20m |
| customer_account_new_login | Used in connection with customer authentication | 20m |
| customer_account_preview | Used in connection with customer authentication | 7d |
| customer_payment_method | Used in connection with checkout. | 1h |
| customer_shop_pay_agreement | Used in connection with checkout. | 20m |
| pay_update_intent_id | Used in connection with checkout. | 20m |
| localization | Used in connection with checkout. | 2w |
| profile_preview_token | Used in connection with checkout. | 5m |
| login_with_shop_finalize | Used in connection with customer authentication | 5m |
| preview_theme | Used in connection with the theme editor | session |
| shopify-editor-unconfirmed-settings | Used in connection with the theme editor | 16h |
| wpm-test-cookie | Used to ensure our systems are working correctly. | session |
Cookies for Shopify reporting and analytics
| Name | Description | Duration |
|---|---|---|
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_fs | Shopify analytics. | 30min |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_ga | Shopify and Google Analytics. | session |
| customer_auth_provider | Shopify analytics. | session |
| customer_auth_session_created_at | Shopify analytics. | session |
| shop_analytics | Shopify analytics. | 1y |
| unique_interaction_id | Shopify analytics. | 10min |
For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.
Elfsight
To provide the age confirmation system and social media sharing buttons on our shop products pages and blog posts, we use a 3rd party service from Elfsight which sets cookies as outlined below to enable both of these features to function. The content is made available by Elfsight, LLC, 0015, Armenia, Yerevan, Paronyana, 19/3, 201. All information is processed in agreement with their privacy policy – https://elfsight.com/privacy-policy/.
| Cookie Name | Duration | Purpose |
|---|---|---|
| _p_hfp_client_id | 1 day | This is an Elfsight cookie which prevents hyped-up views whilst implementing social platforms on this website. |
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, customer product reviews, fulfilment and shipping).
- With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We have, in the past 12 months disclosed the following categories of personal information and sensitive personal information (denoted by *) about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":
| Category | Categories of Recipients |
|---|---|
|
|
We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.
User Generated Content
The Services enables you to post product reviews and blog post comments. If you choose to submit user reviews / blog post comments to any public area of the Services, this content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
- Right to Delete. You may have a right to request that we delete personal information we maintain about you.
- Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address, before providing a substantive response to the request. In accordance with applicable laws, You may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
International Users
Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@kraftedtech.com or contact us at Brand Collective Corporation Ltd, Quadrant House, floor 6, 4 Thomas More Square, London, E1W 1YW. England.
For the purpose of applicable data protection laws, we are the data controller of your personal information.
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